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We connected the same Meta ad account to eight automation tools and set each one loose on bidding, budgets, creative, and rules. What our team found was that most of them automate one motion brilliantly and mime the rest, so the word automation ends up covering wildly different jobs.
Written by Raul del CuadroWe loaded the same content-led lead campaign into nine native and content-discovery platforms and tracked which ones actually drove conversions on the open web, not just clicks. What surprised our team was how far apart placement control sits from platform to platform once real budget starts moving.
Written by Renata EschilettiWe ran the same twelve client accounts through eight paid search platforms, from a solo-friendly optimizer to a suite that starts at six figures a year. The finding that reshuffled the list: the tool that flagged the most issues was not the one whose flags were worth acting on.
Written by Raul del Cuadro